Kylie Cosmetics Liquid Lipstick: Worth The Hype?

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Kylie Cosmetics is undoubtedly one of the most talked-about makeup brands in the industry ever since its launch in 2015. A lot of the hype comes from Kylie Jenner's name being attached to it - but are the products actually worth the money? In todays post, I'm going to share my full review of the most popular product the brand sells, their matte liquid lipsticks. 

I made my first order on the Kylie Cosmetics website in late 2016 and I ordered Candy K, one of her original 3 lip kit shades. It is described on KylieCosmetics.com as a "warm pinky nude".

 For about a year this was pretty much the only lipstick I would wear when I would do my makeup. It is the most reliable liquid lipstick I have and I know I can count on it lasting all day, with minimal touch-ups required. When I go on vacation, this is one of the two lipsticks I always bring with me (other than my favorite red lipstick), since I know it's perfect for any occassion. 


 The formula isn't drying on my lips and I can definitely wear it several days in a row without my lips feeling overly dry or chapped. To prevent my lips from getting too dry after using this - or any other matte liquid lipstick - I always make sure to moisturize my lips before I put it on and after I take it off. 

 Over time and the more I used it, the product got drier in the tube and the color slightly changed, too. But that's because I need to get a new one soon since mine is almost completely finished. 


 Kylie's formulas have been compared a lot to the Colourpop Ultra Matte liquid lipstick formula. While there are several similarities between the two such as the packaging, applicator, and even some shades are comparable to each other - I believe the Colourpop formula is much more drying and messier than Kylie's. The Kylie formula stays on literally all day long, even after eating, drinking, etc. and still looks the same. Colourpop's needs several reapplications throughout the day and can get all over your face if you eat/drink anything. Kylie's liquid lipstick completely dries down matte with little to no transfer, whereas Colourpop is also matte, but still transfers even after it dries down. If I were to recommend a Colourpop lip formula, I suggest going for the Ultra Satin Liquid Lipsticks which are much more comfortable and long lasting than the Ultra Mattes. 

The actual lip kit costs $29, which includes a liquid lipstick and a matching lip liner. I opted to buy just the liquid lipstick as a single, which costs $17. If you are looking to purchase any of her lip products, I would recommend saving money and just getting the single like I did. No lip liner is worth $12, in my opinion. There are so many great drugstore alternatives that would work just as well. I recommend the Jordana Easy Liner, NYX Slim Lip Pencil, and the Essence Soft Contouring Lipliner (all of which are under $5!)

Like I mentioned earlier, I actually used this product so much that the tube is almost completely empty. So let that be proof of how much I truly love it. I definitely believe that the Kylie Cosmetics Matte Liquid Lipsticks are worth the hype.
I only made one purchase from them 2 years ago just because I don't often buy makeup online and the shipping costs so much. Kylie Cosmetics is coming to Ulta in a few months, so I will definitely be talking about their products more in the future! 

Comment below if you ever tried anything from Kylie Cosmetics & your thoughts on it!

 Shade shown: Candy K

 -Melissa
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